In this project, I was tasked with redesigning a company’s logo. I documented my design process, starting with 100 thumbnails and narrowing it down to 48 comps before finalizing the logo. To show how the design would look in real-world application, I created additional icons and design elements and mocked them up on a food truck. This helped provide a cohesive visual example of the brand in action. I used Photoshop, InDesign, and Illustrator for this project.
Thumbnails
Comps
Chosen Logo and additional designs
Food Truck Mockup
Softwares Used
